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About the business
Biztech Lawyers is a legal firm founded in 2018 specialising in tech startups and high-growth companies, providing expert legal advice and services. Whether navigating complex regulations or exploring new markets, they are dedicated to helping tech companies thrive and scale with confidence and clarity.
The problem
As Biztech continued to expand, they recognised the need to refine their marketing efforts to align with their business growth and ambitious goals. With no marketing team in place, they needed to find a partner who could help them set strategy and do some of the heavy lifting.
The solution
The Marketing Plot's experience working with the professional services industry meant that they were perfectly positioned to support Biztech through a blend of project and subscription work.
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Phase 1: Audit and Strategy Development
The first step in the collaboration with The Marketing Plot was conducting a comprehensive audit of Biztech’s existing marketing initiatives. This audit was designed to uncover areas that were performing well and those that needed improvement.
With these insights, The Marketing Plot developed a detailed strategy for both the short and long term. The Biztech team were keen to modernise their website and make the technical and UX improvements needed to scale their business, and following an extensive brand positioning project, were ready to refresh their branding to reflect their learnings and client feedback.
The immediate focus was therefore to modernise their website and bring structure to their content development, while the long-term plan set the groundwork for sustained marketing efforts over the next year.
Phase 2: Rebranding and Website Overhaul
As part of their ongoing partnership under The Marketing Plot’s CMO subscription service, Biztech Lawyers undertook a significant rebranding project. The Marketing Plot supported Biztech’s chosen development agency, RocketLab, ensuring that the brand identity aligned with their position in the legal-tech space and their aspirations for future growth.
A major component of this phase was the communication style and migration of Biztech’s website to Webflow, a platform that allowed for more flexibility and scalability. The Marketing Plot helped ensure that the website migration was smooth and without any technical issues. They focused on creating a website with a clean, modern design that would resonate with Biztech’s target audience of tech startups and founders.
Key objectives for the website were:
- Smooth navigation to enhance the flow of information and make it easy for potential clients to learn about Biztech’s services.
- Ensure the technical migration to Webflow was seamless, without losing any existing website traffic or SEO value.
- Establish a clear and compelling design that visually communicated Biztech’s expertise in the tech industry.
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Phase 3: SEO, Referring Domains, and Content Strategy
After addressing the website’s technical and UX challenges, The Marketing Plot focused on boosting Biztech’s online authority. This was achieved by implementing a robust SEO strategy centered around acquiring quality backlinks and increasing the number of referring domains to the website.
To accomplish this, The Marketing Plot worked on several fronts:
- Drafting articles for Biztech Lawyers’ blog that highlighted their expertise in tech law, ensuring these articles were optimized for SEO.
- Engaging with media outlets and industry publications to distribute thought leadership pieces and press releases, which helped build authority and credibility for Biztech.
- Continuously monitoring SEO performance and making adjustments to improve rankings and drive organic traffic to the website.
These efforts not only enhanced Biztech’s search engine visibility but also positioned the firm as a trusted authority within the tech legal space.
Results and Ongoing Collaboration
Through their ongoing CMO subscription, The Marketing Plot continues to sit at the intersection of strategy and execution for Biztech Lawyers. This hands-on approach ensures that marketing initiatives are always aligned with business goals, and that day-to-day marketing operations are in expert hands.
Key results achieved during the 7 month partnership include:
- A fully rebranded and optimised website that better serves Biztech’s target audience and enhances the user experience.
- A marked increase in website traffic, driven by a strategic focus on SEO, backlinks, and referring domains.
- Greater brand recognition through strategic content distribution and media outreach.
Conclusion
The Marketing Plot’s collaboration with Biztech Lawyers has transformed the firm’s marketing into a comprehensive, well-executed strategy. By providing both high-level strategic guidance and hands-on support, The Marketing Plot helped Biztech Lawyers elevate its brand and establish a stronger online presence, positioning the firm for future growth.
As Biztech continues to expand, The Marketing Plot remains a trusted partner, ensuring that their marketing efforts scale seamlessly alongside their business.
"Partnering with Biztech Lawyers has been a fantastic journey for us at The Marketing Plot. From the very beginning, their forward-thinking approach and commitment to growth made it clear that they were ready to make bold moves in the market. Helping them craft a tailored marketing strategy, support their rebrand, and optimise their online presence has been incredibly rewarding. We’re excited to continue supporting Biztech as they expand and evolve."
