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About the business
Hope Solutions are the go-to experts for impact-focused sustainability solutions, thanks to their science-backed approach, regulatory knowledge, and industry know-how. Working with the likes of Coldplay, Bristol Beacon, Glastonbury and Live Nation, they work on anything from end-to-end overhauls of procurement processes, to informed output measurements, reporting, and standard implementations - they exist to convert the desire for change, into action.
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The problem
Hope Solutions, a leading sustainability consultancy for media, events, and entertainment, recognised that their brand no longer reflected the modern, innovative work they were delivering. Their visual identity and messaging were outdated, and their website wasn’t meeting client expectations or effectively showcasing their expertise. They needed a refreshed brand that aligned with their mission and positioned them as a forward-thinking leader in their industry.
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The solution
The Marketing Plot worked closely with the leadership team to redefine Hope Solutions’ brand identity. Through a tailored workshop, they uncovered key insights that informed the evolution of the company’s editorial and visual brand guidelines. The Marketing Plot then designed and built a new website on Wix, ensuring a modern, easy-to-use platform that the team could manage independently. Additionally, they helped refine Hope Solutions’ messaging and provided a suite of branded materials, including presentation and sales decks, social media templates, and data visualisation tools, to ensure consistency across all communications.
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The Marketing Plot began by hosting a collaborative workshop with the leadership team, diving deep into Hope Solutions’ purpose, audience, and ambitions. This process helped uncover key themes and insights that shaped the evolution of their editorial and visual identity.
Where they came from:
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With a refined direction in place, The Marketing Plot developed new brand guidelines that ensured consistency across all external and internal communications. The teams worked on several different brand directions that reflected Hope Solutions and their ambitions.
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A major part of the transformation was a new website built on Wix. This platform was chosen for its user-friendly interface, allowing the Hope Solutions team to manage and update content with ease. The Marketing Plot worked closely with them to refine the website’s language, ensuring that the messaging resonated with their audience and clearly articulated their expertise.
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Beyond the website, The Marketing Plot equipped Hope Solutions with a suite of branded materials to streamline their communications. Custom-designed templates for presentation decks, sales materials, social media content, and data visualisation tools ensured that every touchpoint maintained a cohesive, professional look and feel.
The result was a modern, strategically aligned brand that positioned Hope Solutions as an innovative leader in sustainability consulting. Their refreshed identity now reflects their expertise, resonates with their clients, and provides their team with the confidence and tools to communicate their impact effectively.
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"It was great fun working with such an awesome company and team. Hope Solutions had a clear vision of what they wanted to achieve through their new brand and website, and it was a pleasure helping them get it to where it needed to be."
