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About the business
Newton's Theory is a team of dedicated financial experts who help businesses grow, navigate cashflow challenges and prepare for an exit or acquisition. Their services range from fractional CFO and FD work to management accounting and bookkeeping.
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The problem
The Newton's Theory brand and website had fallen behind the times. They needed someone to look at it with fresh eyes, but most importantly create them something that could be manipulated by the team in-house should they need.
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The solution
The Marketing Plot designed a new brand for the team, along with copy, website wireframing and layout, that reflected who Newton's Theory is today.
Newtons Theory recently had our website redesigned by Jess at The Marketing Plot, and we couldn’t be happier with the results. Jess was professional, attentive to our needs, and delivered a sleek, user-friendly website that truly represents our brand. The process was smooth from start to finish, and her expertise was evident in every detail. Highly recommend!
Amy Newton, CEO
Step one: Discovery
The Marketing Plot interviewed the CEO to find out more about the team, the internal culture, their ideal personas and the values of the business. Together, they ran through the existing brand: What they liked and disliked, and what they wanted their new brand to look like. From this, The Marketing Plot presented the team with a homepage and shortened brand book proposal to make sure they were on the right track with the new copy and imagery, that the team were comfortable to expand.
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Step two: The website
The Marketing Plot designed new pages for The Newton's Theory website, paying careful attention to the services and how they helped. It was important for the new brand and website to work with their network, Inclusive Angels, which aims to equalise the investment landscape.
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The website was built on Wix, so that the team could easily change sections of the website should they wish. With easy to manage themes and the drag and drop functions, anyone in the business is able to update elements such as services, prices and blogs.
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Step three: Further collateral
No rebrand is complete without making sure everything is cohesive! The Marketing Plot provided Newton's Theory with a range of Canva templates such as email signatures, social media banners, social posts, sales decks and business cards, to ensure that the team had everything they needed to hit the ground running with their new identity.
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It doesn't stop there... when two fractional c-suites meet
The Marketing Plot continues to support Newton's Theory with their brand and other marketing assets. As two South-West businesses, they are focussed on empowering founders and offering expert advice through fractional executive work.
"It was great working on the new brand for Newton's Theory. The whole project was smooth, as the team were really clear about who they are and what they represent. Amy is a fantastic founder who is taking her business (and network) from strength to strength, and I'm delighted to have played a part in her journey!"
